SYP 1.4/1.5: presentation and promotion

There are two remaining exercises for SYP 1: one on presentation and one on promotion. These two have pointers which are very clearly geared towards a gallery exhibition. I am a bit reluctant to answer and/or modify them but also don’t want to skip entirely.

I am fairly clear on online presentation of the BoW and how Research relates to it (what actual platform, either purpose-built site via Adobe Portfolio or otherwise; or a modified version of the existing padlet, I am not sure of).

For the analogue form of an edition set I need to do development work but also consider circulation. The same applies to the idea of an event/performance.

For promotion I need some more thoughts, these are rudimentary (and a little indifferent). Here the question of who is audience and what for, and who are participants, co-conspirators etc is not clearly delineated, and neither is who is needed to be part of one group and/or another.

I am copying the Qs on promotion here for further reference (some of these are clearly not relevant, others need tweaking):

Use the headings below to help you – and add your own as necessary.

What is the nature of the body of work you’re promoting? What is its theme and format?

What is its function? Do you want it to educate, inform, entertain, or some combinationof these?

Who are your target audience?

How will you reach them? What will you do or produce to do this?

Do you have any key dates or deadlines? For example, when is your intended exhibitionspace available? Do you have to consider any collaborators’ timescales?

What journals or blogs would be interested in your project?

What regional media/newspapers would be interested in your project?

What potential employers are you looking to reach or invite?

What events are planned for your area that you could join/use/attend?

If applicable, how will you integrate promotion of your body of work with yourprofessional profile?

Will you create a new website or use an existing one? If so, does it look professional?

How might your exhibition affect others? (Read the sections on health and safety andtaking an ethical perspective in your Level 3 Handbook for help with this.)

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